IF Everyone Designs it, Everyone Can Buy iT
As a kickstarter and collaborator, Carla has over 15 years of experience building accessibility strategies for community programming and event planning.
Collaborating with groups of marginalized people, Carla collects diverse perspectives to create universal customer service and community engagement solutions. She has worked as a policy writer, program developer, event planner, external relations developer and community engagement researcher, bringing lived-experience to the table with a disabled-lens.
Bringing new voices to build connections in our community, normalizing different lives and broadening pride in disabled-identity, interdependent solutions, and self-determination.
Inclusive Community Insights
"Accessibility" means customer service.
Through a disability-lens, review your
- corporate message,
- buyer experience, and
- inclusive recruitment strategy.
Our Access Advisors capture target
insights to improve your accessible outcomes.
Our Analytical Approach
Focus groups, interviews, observations and field trials combine quantitative data with qualitative analysis. Pinpoint your corporate culture barriers and marketing messages that affect your sales funnel. What research is missing, which questions do you still need to ask?
Access Analysis
Marketing Consultation
Corporate Culture Audits
Corporate Culture Audits
Review your method of sales, communication, video production, social media management and UX/UI design to match with Accessibility Insights.
Corporate Culture Audits
Corporate Culture Audits
Corporate Culture Audits
Review your existing internal policy and recruitment strategies. Troubleshoot for barriers, build trust and redesign with inclusion.
Buyer Experience Audits
Corporate Culture Audits
Buyer Experience Audits
Review your method of sales, product & service trends and ways to prepare a more accessible sales strategy for Canada's aging purchasers.
Questions to ask
Is your market research inclusive?
How do we recruit long-term employees with disabilities?
Do customers use your existing accommodations?
You're gathering quantitative data from your analytics, but are those stats gathering info from all of your potential buyers? Learn what accommodation improvements your buyers may need. Remember, the disability community in Canada controls $55.4B in disposable income!
Do customers use your existing accommodations?
How do we recruit long-term employees with disabilities?
Do customers use your existing accommodations?
You designed an accessibility plan, but your strategy might not have fit with the buyers' preference. What do buyers feel is missing?
How do we recruit long-term employees with disabilities?
How do we recruit long-term employees with disabilities?
How do we recruit long-term employees with disabilities?
Workers with disabilities stay with their employer five times longer than usual. Your inclusive recruitment strategy might need to earn more trust from potential disabled workers. Let's review the way your information is collected, and communication barriers that intimidate disabled applicants.